Restrictions

Restrictions for WA template message

• To avoid abuse and spam attacks, WhatsApp recommends following some of the instructions in their WhatsApp template message approval process. Here are a few possible causes for why Meta will reject templates.
• The goal of the template is not precise, clear, or well-written. Hi, {{1}} {{2}} I’m Thankful. is ambiguous and it’s unclear how it would be utilised, and what the placeholder values mean.
• The placeholders inside a template are not ordered sequentially. For example, the placeholder {{3}} is missing from the template, but {{1}}, {{2}}, and {{4}} are all present.
• The placeholders for the template cannot be placed close to one another, as {{1}}{{2}}.
• Submissions for templates with Media headers (video, picture, document) must also provide a sample.
• The content of the template is similar to the other existing templates.
• A placeholder cannot begin or end a template body.
• The \n newline character is not allowed in the template body.
• If the template contains messages that threaten to prosecute a user or are abusive and threatening in nature.
• Emojis as well as the \n newline character are not allowed in the template footer.
• Emojis, asterisks, formatting markup, and the \n newline character are not allowed in the text header of the template.